search engine optimisation

maycock.com

search engine marketing

A Search Engine Optimisation, Pay Per Click Management & Submission Service

Search engine optimisation and marketing have become critical subjects over the last few years as site owners realise that it's no good having a website if it doesn't do well on the results pages at the major search engines, Google, Yahoo and MSN, either in the naural results or in sponsored links.

And funnily enough it's not always the "big players" that do well, it's quite likely to be a smaller company who have fighting their larger competitors as an inherent part of the company culture. Many famous brands are arrogant enough to think that their market position in the real world will automatically give them a similar position on the web - they are, of course, wrong.

No matter who you are, all websites can benefit from search engine optimisation - I have been marketing sites for eight years and my company, X-Press Digital, and our specialist search engine optimisation site, Search Engine Serious have many SMEs and blue chip companies in our portfolio in the UK, USA and France.

I now offer a broad range of search marketing services to companies worldwide:

Search Engine Optimisation

There is nothing more cost effective than a well optimised website when allocating your marketing budget - and it doesn't have to be a lengthy process if you are committed to a serious optimisation strategy.

Manual Submission to Specialist Directories

Great care should be taken at this critical point in your search engine marketing campaign, for instance, over-submitting to directories can actually slow the process down.

Pay Per Click Management

To kick-start a new website or to guarantee high positions in a competitive market, I can manage a Pay Per Click campaign on behalf of your company. Contact me for details.

Evaluation & Recommendation

Another area of consultancy often required is the evaluation of an existing site and the corresponding recommendations on how best to improve the current rankings. This relatively inexpensive task can result in major improvements for very little effort.

Accessibility Studies

The issue of accessibility is crucial to the success of a website - for users to easily navigate the site and for search engine robots to spider it - and with accessibility issues appearing on the statute books, this is not an area to ignore.

Inbound Link Aquisition

Inbound links to your site are a good thing, Google for instance, counts links to a sites as "a vote for that site". By developing good quality content and making your site an authority on its subject will attract links from other, on-topic pages.

The above search engines power around 95% of all Internet searches and, dependent on your budget, I can help.

Please look around the site and see how my search engine marketing experience can promote your presence on the web. For more up-to-date information on search engine optimisation read my Squidoo pages here.